Having a commercial that gets results is one thing. You also must be very selective about where you air it. This is of even more importance if you are in a niche market.
Knowing your target market is vitally important. If you are going to take the time to produce a radio commercial shouldn't you also know exactly where your target market will be listening?
If you sell wedding cakes it may not be best to have your commercial aired on a show about auto repair. Knowing where your market is listening is pretty easy to find out. In fact you should find actual shows, stations, podcasts or internet net broadcasts that already cater to your target market.
If you are an author or a music artist you may want to put your ads on a show like Conversations Live with Cyrus Webb. Cyrus really has an audience that is always looking for stuff like that and his audience eats it up.
If you are into creating apps for smart phones you can find a bevy of podcast on business development that you could probably even barter with to have them run your commercial. They may even consider interviewing you on their show!
The key point is to go where your audience and potential customers already hang out.
www.radiocommercialsthatwork.com
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